Minimalism

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What is minimalism?
Minimalism, at its core, is about living with intention and only buying or using things you really need. It's a lifestyle choice that allows you to discard of any distractions and focus on what matters most; leading to a more productive, attentive life.

 What isn't minimalism?
If you google minimalism you'll be met with the idea that it's just a visual art form that was created in the 1950's. That may be minimalisms origin story but that description does not convey the blossoming lifestyle movement that minimalism has become today. Another misconception is that all minimalists are jobless, yurt living, new era millennials with fewer than 20 possessions. Minimalism is not about an endless pursuit of less, it's about only living with the items or material possessions that you truly value. More aptly put; minimalism is about intentionality not deprivation.

 Why do we need minimalism?
Consumer culture and incredibly persuasive marketing campaigns have us believing that material possessions should be the focus of our attention and love. Now, more than ever, people are obsessed with owning more items, worth more money that are worth more perceived value. Minimalism is about assigning your own value to the worth of items and prioritising relationships with others over material possessions. The minimalists put this best when they said "Love people, use things; not the opposite".

 To help you best understand the concept I'll leave you with a thought. Imagine yourself on your death bed, surrounded by family, breathing your last breath and thinking your last thoughts. Right before you pass, your life flashes before your eyes. What would you remember from your life? Amazing experiences with loved ones? a friends wedding? the birth of your children? family holidays? OR would it be the image of your £300 Gucci jumper and your £70k car that gave you comfort in your final moments?


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